photography business

The death of professional photography

I am sure some of you who read this will take exception to what I am about to say, and well, ok then.  But for most of you my opinion will make sense.

I have been a professional wedding and portrait photographer for over 14 years.  And in that time I have seen many trends in photography.  From the use of caution tape to models posing with pit bulls.  All of that, as cliche as it was, were trends with relation to style and concept.  The trend that I am seeing now is far more troublesome to the professional photographer.  And that is the “dumbing down” of the client.

When digital came into it’s own the debate over the death of film raged.  I always held the opinion that film use would diminish but not disappear.  The same way that photography diminished the painter.  Instead I took the stance that with digital and the internet would be a vessel that would contain millions upon millions of images.  On the surface this seems like a great idea but in reality it is very dangerous to us professionals out there.  The “how” is simple really.  The internet viewer is bombarded with these images and 99% of which have no regard to quality.  From the duck-face photo of the hot chick on Facebook to the ever so classy “look at my ab’s in the gym mirror” photo.  All of which are taken with cell phone cameras with zero regards to quality.  This list could go on and one but I will spare you this time.

Now, here is where it gets a little more complex.  With each crap photograph piling upon the other crap photographs, the viewer, aka, bride to be, actor needing head shots, family wanting portraits and so on, are lead to believe what they are seeing is what is now considered a “quality” photograph.  The are being brain washed into accepting low quality crap images are the norm and sadly this has become the new standard.  Try as we professionals might, the dumbing down of the average viewer will have a permanent impact on those of us who make a living with out cameras.

The flood of digital images have forced most professional to lower their pricing to try to stave off the influx of so called”wanna-be”, Cragislist photographers.  These  part-time, weekend warriors are the ones that will do a whole wedding for $500.00.  My issue is not the GWC (guy with camera) trying to make a buck.  My issue is with the client.  The bride who has been so condition into believing that what she is seeing on Pintrest and Facebook is the norm.  She has become oblivious to the fact that she should to expect MORE in the way of quality from her photographer rather being forced to settle for low quality crap images.

Most clients have devalued true professional photography.  They are willing to settle for low quality images for the sake of savings.  The real issue is that the clients are right!  They know they can hey a GWC for $500.00 and be ok with just “ok images.  The super majority of photographers are not professionals, they are simply GWC’s and don’t care about quality or customer service.  And this is the core issue.  The clients are being duped into accepting low quality because that is all they have seen.  And to be frank, I do not see this trend changing.  So what can we do?  Nothing really.  We can keep buying the newest $3,500.00 digital cameras and hope for the best!